Early Black Friday 2017 United States and UK numbers

Macy's credit card processors stop working on Black Friday

Amazon nabbed almost half of all Black Friday orders - between 45 and 50 percent, a new report from GBH Insights notes - making over a billion dollars within the 24-hour period last Friday.

"People shop in a lot more places than they would normally".

"Last year, sales were pulled forward by the increased November activity, and as we move into December, we're expecting to see a repeat of last year's pattern with footfall slow to build, after Black Friday has taken the stuffing out of bargain-hunters, but we're predicting a resurgence of activity in the last week before Christmas".

Online purchases continue to steal a bigger slice of the holiday shopping pie.

By 5 p.m. ET on Thanksgiving, shoppers had already spent more than $1.52 billion, up 16.8 percent from past year, CNBC reported. Were consumers as engaged as ever or has Black Friday been diluted in the United Kingdom with most retailers running sales over a 10 day period combined with the economy leaving shoppers with less cash in their pockets?

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Amazon has soared higher along with the increasing number of consumers moving to the convenience of online shopping and free shipping - a trend that has accelerated as more of the things we buy (music, movies, books, etc.) are now sold in digital formats.

The day has become more about the experience of shopping, rather than the actual discounts, said David Bassuk, co-head of retail consulting at AlixPartners Llp.

"There has been a significant amount of debate surrounding the shifting importance of brick-and-mortar retail, and the fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and, when done right, profitable", Field said in a statement. "Black Friday isn't just a day anymore - it's a whole season". The Mall of America in Minnesota says that 2,500 people were in line at the 5 a.m. opening Friday, in line with a year ago.

Macy's overhauled its rewards program, aiming to keep consumers loyal regardless of whether they're online or off. Macy's CEO Jeff Gennette told CNBC Friday morning that traffic at the department store chain's flagship Herald Square location already looked to be stronger than previous year.

"There's still the excitement of being able to walk into a best buy and get a TV for $189", he said.

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