Price Of Disney Streaming Service To Be "Substantially" Below Netflix, Inc

New trilogy The new movies will be completely separate from the so-called Skywalker saga on which the current films are based

But the shares were rising in early trading Friday after the company's conference call during which CEO Bob Iger said the company's streaming service will be priced "substantially below" Netflix.

Iger also revealed the name of Disney-owned ESPN's new streaming service on Thursday.

For more on this and other stories making headlines in the business world, click on the video. Parent company Disney has become a financial and cultural juggernaut because of the delicate balancing act it performs with its many subsidiary companies and its vast portfolio of properties.

In a statement, Disney said consumers can expect its upcoming streaming service to include new Disney films and other movies from the Disney library as well as Disney Channel, Disney Junior and Disney XD programming.

The announcement that Episode VIII's director and writer, Rian Johnson, is developing a brand new Star Wars trilogy would be big enough on its own, but Disney has even more plans for the galaxy far, far away.

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The new streaming service will offer the latest Disney, Pixar, Marvel and "Star Wars" feature films in the first pay TV window. When that news initially broke it was confirmed that the Star Wars, Marvel and Disney original movies would all move from their current homes on Netflix and Hulu. Nothing will be R-rated, Iger said.

While this would certainly seem like fighting talk created to lure consumers over to Disney in favour of Netflix, Iger concedes the lower price "is in part reflective of the fact it'll have less volume", given it will be exclusively streaming content produced by Disney themselves.

The service will launch in the US.

There are no details whatsoever regarding what either series will be about, but both are expected to debut before the end of 2019, soon after Disney launches their new service.

Properties like the X-Men, Fantastic Four, Cable, and Deadpool are all now owned by Fox and therefore can not be utilized by Marvel Studios. A subscription costs £4.99 per month, and now, there are no plans to launch DisneyLife outside of Europe.

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