Amazon Australia: The big problem with the super-retailer

Amazon finally launched its Australian website overnight

Chairman of the Australian Competition and Consumer Commission Rod Sims last week said the arrival of Amazon would be good for consumers, but less so for incumbent retailers.

Representing more than 110 brands in 27 languages and producing more than 18,000 e-commerce assets per year for e-tailers globally, Integer's Digitail offering is available in Colorado, Hamburg, Germany, Sao Paulo, Brazil, and now Sydney, to service clients worldwide.

Similarly, the ABC is reporting that Amazon Fresh, the company's online supermarket offering, will not be launched in Australia.

Customer orders will be fulfilled from Amazon's new fulfilment centre in Dandenong South.

With Amazon officially opening up shop in Australia local retailers are "bracing for impact" and grappling with the ensuing business and marketing implications in what's considered an already tough retail environment.

The site will also give users access to Prime Video, Amazon's answer to Netflix.

Police find nail bomb at Christmas market in Germany's Potsdam
Last December, 12 people were killed and 56 injured when a lorry was driven through a Christmas market in Berlin. Schroeter told reporters at the scene earlier that nails and a powder were inside the parcel.

Amazon Australia at launch has a pretty good range including Chromebooks from $289.23 for the Asus C202SA which should make everyone a bit happier about Chromebook availability in Australia.

However, searches the new Fire TV Stick Basic Edition, which should have been on sale for the first time to Amazon Australian customers for $69, bring up only books.

Australians have known Amazon would one day open its electronic doors since April but there was no indication of exactly when it would happen.

Keep an eye out for more deals as other retailers try to keep up.

The selection at Amazon.com.au includes products offered by large Australian brands, as well as small and medium-sized Australian businesses selling on Amazon Marketplace.

So despite predictions of rock-bottom prices, shoppers should still be wary of the total cost for Amazon Australia products after delivery fees are added on. The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love. "I think this may prove hard". Many products will ship out of a Melbourne-based warehouse the company began setting up months ago.

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