Facebook Testing Out Direct, a Standalone Messaging Application for Instagram

Kevin Systrom

Over the past year, that included relaunching Direct - still with the Instagram app - to include permanent and disappearing messages in one thread.

Today, Instagram is testing out yet another change with the launch of a standalone Instagram Direct app. Similarly, you can swipe into Direct from Instagram just as easily.

The app will further strengthen Instagram's position as one of the most used photo-sharing apps in the world.

According to The Verge, the reason for making this application is that Instagram believes that messaging is something that needs a separate platform to shine, its charm diminishes when attached to something else.

This is very similar to what Facebook - which owns Instagram - did with its Messenger app. This offered package is much better than the previous one, Facebook Chat.

The company confirmed to CNN Tech it is testing Direct in Turkey, Uruguay, Chile, Portugal, Italy and Israel.

Installing the Direct app will remove the inbox feature from Instagram, The Verge reports. Thus, Facebook now has three individual messaging apps - WhatsApp, Messenger and Direct.

Net Neutrality vote must wait until conclusion of comment investigation, Schneiderman says
The problem? In most parts of the United States, the amount of ISPs available are pitiful, and for many, there is only one option. The FCC did not immediately reply when asked why it chose to cooperate with the investigation or whether it would delay the vote.

While you can check out Instagram Direct's app page on Google Play, you will most likely not be able to download it quite yet.

"We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that", Instagram product manager Hemal Shah said. I would miss the lack of messaging facility in the main Instagram app but if it means there is even a small possibility that Stories goes away from it and we go back to the good old days of pre-Facebook Instagram then I'm completely fine with it.

In August 2016, Instagram released a near-perfect copy of Snapchat Stories, in the form of Instagram Stories.

The first thing you'll notice in the app is the camera UI.

In anticipation of this, the Facebook-owned app has been trialling Shopping on Instagram over the past year in the United States, and is planning on rolling out the feature to more countries in 2018. If you anxious this new app would make private messaging complicated, this proves it won't.

"With hundreds of millions of people using Instagram Direct, today we're announcing a test of a standalone Direct app".

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