Google Chrome to Start Blocking Ads Natively on February 15

Google Chrome to Start Blocking Ads Natively on February 15

Google first made the announcement back in June when it gave publishers six months to prepare for a new ad-blocking tool the company is planning to introduce in its Chrome web browser. But it will be blocking all ads from sites where even one ad displayed on the site doesn't meet those standards, even if the rest are technically in compliance.

Effective February 15, 2018, Google will block all ads (including those owned or served by Google) on all websites that display non-compliant ads.

Google provides a best practices guide for ad formats that comply with the Coalition for Better Ads group's guidelines. The company had announced the move as being part of its endeavour to improve online advertisements, with ads that were considered intrusive being automatically blocked by the browser.

Google's decision to join the Coalition for Better Ads earlier this year signaled that big changes were coming in the world of online advertising.

Google Chrome to Start Blocking Ads Natively on February 15

Announced on Monday, the Coalition for Better Ads Experience Program is a voluntary initiative created to improve the online ad experience for both consumers and publishers.

In fact, it appears Google will only be blocking ads on websites who have registered with the Coalition for Better Ads, and registration is voluntary and may actually carry some fees.

As first reported by VentureBeat, Google revealed that native ad-blocking will go live on Chrome starting february 15 in a blog post for developers. "All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback". A handful of publishers rely on annoying and disruptive ads which is why people tend to use ad blockers.

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