Facebook shares drop after News Feed overhaul rolls out

Mark Zuckerberg

Facebook CEO Mark Zuckerberg wants the time users spend on the social network to be more meaningful, so an overhaul is in store.

If you want to continue getting your news from Facebook, there are a couple things you can do. And he insists he has a plan. "It may not be good for the business in the short term". Some of what he saw didn't jive with the world he sees on Facebook.

Quality media organisations must establish "a viable subscription model on platforms that enables publishers to build a direct relationship with readers and to manage the terms of access to their content", John Ridding, chief executive of the Financial Times, owned by Nikkei, said in a statement on the changes. Also, our content is more visible the more people share and comment on it, so if it's a story you care about it, please share it. If Zuckerberg's statement on Friday is to be believed, he's made a decision to de-emphasise some of the business strategies that make Facebook mountains of cash and reimagine Facebook as a place for friends once again. Click the images below in the gallery to get a better understanding.

"We think that we're now slightly overvaluing how much time people spend on our platform and undervaluing how many meaningful interactions they have with other people", said Mosseri. It's Facebook's attempt to erase practically all news from the feed to give users a sense of community, not outrage and clickbait.

Zuckerberg said he fully expected some "measures of engagement" to decline as a result of the changes.

Many of these businesses will be affected by the new measure.

Under the revised regime, there will be fewer posts from brands, pages and media companies and more from people.

"We think people interaction is more important than passively consuming content", Hegeman said.

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Once again, Zuckerberg is pointing towards some sort of return to the old Facebook. Instead of seeing a selection of posts curated by a Facebook programmer, users could select for themselves exactly what they want to see.

In a media release, Head of News Feed Adam Mosseri wrote that Facebook was built to bring people closer together, and among the ways this goal is achieved is by connecting people to friends and family members' posts. Friends and family will be shown more.

The 1-year-old Dotface has 110,000 fans on its Facebook page, its primary channel for reaching viewers. Algorithms will still determine what's showing up, but now the focus is shifting towards algorithms that promote "meaningful" posts.

For example, there are many tight-knit communities around TV shows and sports teams.

A large part of brands and media companies' strategies is to post articles and videos from their pages to engage consumers - items that aren't considered "meaningful interactions" between people.

Conversation is at the centre of Facebook's new approach, according to the organization's explanation for the change. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to - whether that's a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.

Reuters/Stephen Lam/File PhotoFacebook CEO Mark Zuckerberg is seen on stage during a town hall at Facebook's headquarters in Menlo Park, California September 27, 2015.

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