H&M slammed over advert of black child in 'monkey' hoodie

H&M has been accused of racism after it featured a young black boy in a

H&M issued an official statement the morning of January 8 that was picked up by many media outlets, including CNN Money and USA Today.

More over, you don't have to be African American to get it.

Clothing retailer H&M pulled a controversial online ad featuring what appears to be a small Black boy wearing a sweatshirt that says "coolest monkey in the jungle".

The brand removed the image, but kept in place other designs modeled by white children.

H&M, based in Sweden, issued an apology via the New York Daily News on Monday from its Stockholm headquarters.

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After facing sharp criticism on social media, the brand apologized on Monday and seemed to remove the item from its USA website.

"We understand that many people are upset about the image", representatives told PR News in an email. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally.

Despite recently forming a partnership with fashion retailer H&M, the Weeknd says he's effectively cut all ties with the chain as the result of a racially offensive advertisement.

Toronto-born singer The Weeknd, who has worked with H&M on his own clothing collection, tweeted that he would sever his connection with the brand. It is obvious that our routines have not been followed properly.

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