Amazon looks over the horizon, cuts a deal with Best Buy

Amazon Fire TV

Amazon has announced a tie-up with Best Buy to sell a handful of smart TVs built on Amazon's very own Fire TV operating system (OS).

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level". The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa. In this case, Amazon and Best Buy will be partnering with Toshiba and Insignia. They can also be paired with a separate Echo device for external voice control. The TVs will be equipped with Amazon's software and will be available in Best Buy stores and online, including on Amazon.com where Best Buy will be a third-party seller.

The announcement marks another collaboration between the two rival retailers, with Best Buy already selling many Amazon devices in its stores and bringing a limited set of its inventory for sale via voice shopping on Amazon's Alexa.

That "incredible user experience" that Fire TV Edition delivers, as Joly referenced, includes the ability to use one's voice to shop right from their couch. The feature means users can effectively get all of the services and apps they access on a Fire TV - such as Netflix, HBO, and Amazon Video - without having to add a set-top box. American customers will be able to purchase the TVs in the summer. Tens of thousands of Alexa skills are already accessible today, allowing you to have wonderful entertainment experiences, view and control your smart home connected cameras, lighting, security systems, and more. Best Buy has played this role in a number of areas, including, most recently, 4K televisions, premium computing and the smart home.

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Neither company is providing any additional details on model specifics of pricing, but we do know that the first Fire TV Edition smart TVs will be available this summer in the United States. Customers can learn more at www.bestbuy.com/FireTVEdition or www.amazon.com/FireTVEdition.

The retailers announced today (April 18) that they're joining forces to sell televisions across the USA and Canada.

Both Amazon and Best Buy expect they will benefit from the deal. There's a dedicated section of the home screen for Amazon Prime TV Shows and Movies, plus a nifty remote that can call up Alexa on demand.

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