Sears partnership with Amazon sends retailer's shares surging

Amazon Sears tire installation

Sears said that customers who purchase tires on Amazon's website can go to select Sears Auto Center locations for full-service installation.

Initially the service will be available at 47 auto centers in Atlanta, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco and Washington, D.C. However the retailer aims to quickly expand the service at its more than 400 auto centers nationwide. The company also plans to make its Sears Auto Center locations a pick-up point for Amazon tire orders.

He/she chooses "Yes, so I need those tires sent to and installed in Sears automobile Center".

Sears automobile Center then mails a confirmation via Amazon into this consumer beforehand of this appointment, which can still be changed.

A Sears spokesman spoke to CNBC and gave details on the process.

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Sears traded up more than 16 percent to $3.20 at time of publication.

The collaboration stems from a "growing relationship" between Sears and Amazon.com, advanced last summer when Sears began selling Kenmore appliances on the e-commerce site.

The spokesman said that there will be a standard installation fee paid to Sears. Walmart (WMT), which also installs tires, tumbled 3.6% after announcing a $16 billion deal to buy 77% of India's Flipkart.

The Hoffman Estates-based retailer made the announcement during its annual presentation to shareholders, where it emphasized technology, ranging from the partnership to developments in online shopping, as a way to reverse declining sales.

Investors sure like the idea that Sears shld is looking beyond its struggling retail business to drum up new sources of revenue and places to sell products under its own brands. Other retailers have been teaming up with Amazon.com Inc., hoping to reach the online retailer's millions of customers.

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